| PROS |
CONS |
Small companies have a better chance of success
This means that small companies have a better chance of challenging big name companies by creating virtual communities - something it cant do in the real world.
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No easy way to pay
There isn't an easy way to pay for products ---- issues like security play a big role in this.
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Safer
E-commerce is much safer because most of the credit card theft that happens is by employees who handle credit card numbers.
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Privacy
Many sites ask for personal information which at most times customers are reluctant to give.
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Safer
It is also much safer than opening a store and risking the chance of being looted, burned or flooded.
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More Competition
On a search engine the products of your competitors will show up too, so you businesses will be faced with more competition.
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Cheaper As less money is spent on utilities, labor, transport etc.
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Unacceptable network performance internal problems with servers effect business.
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| No insurance required
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Long and annoying people get frustrated when searching for shopping sites, waiting for the images to download, trying to figure out the ordering process.
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More difficult it is more difficult to shop online because most of the sites are not very user friendly.
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No Trust Its hard to trust e-commerce because according to human nature people feel more secure when they talk to someone. What if they buy something and it doesn't reach them in two-three days……who do they talk to?
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| DONT'S |
DO |
1. Mandatory Registration:
- Most stores ask shoppers to register an account with a user name and ID even before they put items in their shopping baskets. This stops most customers because when they select an item they are not committed to buying it yet.
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- At least wait till the customer is ready to purchase their order
- Best idea - ask them to register after they place their order showing them you trust them and so they can trust you too.
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2. Spam:
- Sending junk mail is good promotion however it is annoying and can label you as dishonest and amateurish.
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- Honesty and trust is very important don't loose it by invoking in such behavior. Make the customer trust you so they will return to your site over and over.
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3. Dynamically Generated Sites:
- These are sites generated automatically through pages created from a database. It may seem a good thing to be "dynamic" however search engines ignore dynamic sites therefore reducing customers as the main source of customers in through search engines.
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- If you want to know whether or not your site is invisible to the world check for question marks in your URLs.
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4. Graphics:
- Most online merchants have big graphics right at the front of their pages…..they view them faster as they have faster connections. However most customers have regular modems and it is annoying for them to wait just for the page to load.
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- Don't include big graphics, especially right at the storefront (front page).
- Make sure the graphics are small and the customer gets in your site faster ready for some shopping.
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5. Awkward Domain Name:
- Why did Amazon.com generate more money than barnesandnoble.com ? What would you rather type into your web browser?
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- Just like coming up with names for your business, a site name is just as important. Catchy names attract more customers.
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6. Passive Marketing:
- Many merchants think that after opening a site customers will find them. Well they will find them as well as their competitors.
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- Don't wait for customers to come to you. Go find them.
- Think of sites they will visit and place ads or else do revenue sharing deals in return for referrals.
- See what sites send you most sales and focus on those.
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